Transparency Seen as Key to Top Employer Status
- 90 percent of employees say it’s important to work for a company that embraces transparency
- A company’s reputation is also among the top considerations of job seekers
By Martin Berman-Gorvine
Many aspects make an employer attractive to today’s demanding job seekers, but one of the most important is transparency, consultants say.
An employer that wishes to stand out must have “total transparency during the recruiting cycle dealing with its strategy, purpose, culture,” Alexandre Pachulski, co-founder and chief product officer of Paris-based talent management software company Talentsoft, told Bloomberg BNA July 3.
Recruiters that lie to bring a candidate onboard are likely to see the new employee walk out in the first 15 days on the job, he said. “As in love, lying only brings ‘one-night stand’ stories,” not long-term relationships, Pachulski said in an email.
“A recent Glassdoor site survey found that 90 percent of respondents said it’s important to work for a company that embraces transparency—so companies must respect the narrative that is already out there and to improve it, engage,” Lisa Holden, employer communications manager at Glassdoor, told Bloomberg BNA in a July 3 email. The Mill Valley, Calif.-based company hosts a website on which
employees can rate their employers.
Employees active on Glassdoor rate highly companies “offering clear paths for advancement, transparent leadership, and a unique culture that aligns with the mission,” Holden said. She gave as examples Bain & Company, Facebook, and Boston Consulting Group.
Along similar lines, a company’s reputation was among the top 10 factors respondents to a recent survey said they look at where to work. Overall, 52 percent of the respondents to the May 23-25 survey by Washington-based media and technology company Morning Consult listed the employer’s reputation as an important factor.
However, some disparate demographic groups among the 2,182 U.S. adults polled ranked company reputation higher: 62 percent each of evangelicals and government employees, 61 percent of Democratic women, and 60 percent of Republican women. The top two factors for the survey respondents were salary and job stability, tied at 71 percent.
Pachulski suggested employers examine their physical work environment, encourage a management style that favors employee development, allow employees to contribute to all projects they are interested in, and communicate with potential job seekers through social media and other online venues.
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